Since 2000, we have been delighting a large and growing number of clients:
(a) From large companies/organisations; down to
(b) 1-person businesses
by making the electricity market understandable.

We've been doing this:

  • Since 2000 in Australia; and
  • Since 2002 in Ontario.
  • In future years, we'll be looking to see if we can also provide value in electricity markets elsewhere around the world.

We do this primarily with a number of software applications we’ve developed, and continue to enhance over time - all of our products have been developed with three key requirements in mind:

  • CLARITY. This is the core focus of everything we do!
  • CONVENIENCE. Our software is broadly accessible to everyone, no matter what your location. Internet access is about the only prerequisite – and in many cases it does not even need to be high-bandwidth broadband.
  • COST-EFFECTIVENESS. To ensure the insights our software can deliver are accessible to everyone, we also maintain very cost-effective pricing.

This website has been designed to answer some of the questions we are commonly asked. Please choose from the listing below:

"Why do we do this?"

That’s an excellent question!

To provide you a full answer, we have prepared a background to our company.

Through these linked materials, you will come to understand why we strive to delight both market participants and observers with our software, and other solutions.
"Who else are we helping currently?"

We’re helping more than 100 companies/organisations in a number of different ways – and that number continues to grow.

Every one of our clients has a slightly different focus on the electricity market, and so the specifics of how we are helping them does vary, depending on their situation.

However in all cases it is true that our clients benefit because we help them to understand the way the electricity market is structured, and how it is operating.   What differs is generally more the specific nature of opportunities and threats facing their business, and hence how they apply the insights gained through what we deliver.

"How can we help you?"

You can start to gain a picture of how we can help you by learning more about how we are helping others currently, in your part of the world.

Of course, we would appreciate the opportunity to learn more of your specific circumstances.  Please do contact us and let us know more of your interest in the electricity market!

We look forward to being of assistance in making your electricity market understandable!